How Gucci Won Over Gen Z Using Technology

Gucci, as you may have heard, is crushing it with millennials. In 2018, 62% of Gucci’s more than $8 billion in sales came from the under-35 set, a demographic that is generally harder for luxury brands to capture, given the high price points of their products.

But what you might not know is that Gucci’s fastest-growing segment is now generation Z, the oldest of whom is only 24. This bodes well for Gucci’s future.