Social media is a prime playing field for companies wanting to create meaningful engagement, but that also means it is greatly saturated. But the simple decision of choosing to use strategic and intelligent AI marketing tools can enable you to leverage social media marketing to reflect your business goals.
True, the words “artificial intelligence” can spook some people, but what it really should do is excite forward-thinking companies. AI has the ability to make marketing campaigns smarter, more cost-effective and able to achieve high-precision targeting.
AI is especially helpful when you consider the amount of information that you need to process in order to be competitive. That amount can be overwhelming to even the most experienced team of data analysts and marketing researchers. With artificial intelligence and deep learning technology, you can spin that mountain of information to your advantage.
And that’s not only applicable to social media, but this also applies to all aspects of marketing that relies on data.
Personalized campaigns through relatable stories, targeted videos, and influential blog posts are key to effective social media campaigns. Aside from sifting through information, artificial intelligence can do the next step of generating key person insights for personalized campaigns.
You can now use AI technology to profile your prospective customers. By analyzing their behaviour on social media and digital platforms, artificial intelligence can determine what their habits are, and what motivates them to spend money. These types of analyses are essential in personalized campaigns.
In one study, buyer personas can yield up to a 171% increase in marketing revenue. With the ease of obtaining persona insights, you can devote more time to designing the right campaigns and knowing more what to expect from different campaigns.
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Can AI Encourage More Social Media Engagement?
You already know this: Better stories generate more clicks, and more relatable content leads to higher website traffic. The ability to gain key persona insights is just one of the benefits of artificial intelligence in social media marketing.
Aside from increasing the quality of engagement, artificial intelligence can also increase the number of interactions.
In a fast-paced digital world, many prospective customers can grow impatient when their queries remain unanswered. They click out and look for more accommodating providers.
This problem is easily preventable. Artificial intelligence can be used to give fast and reliable answers to keep prospective customers interested.
KLM Royal Dutch Airlines is one of the pioneer companies that’s taking the next step in social media marketing. The company uses a “Human+AI” hybrid to converse with their customers.
As the success of some competitive companies show, artificial intelligence can generate the answers to the most common questions, all without the need for human interference. AI can prioritize queries and answer them as well. The speedy response leaves customers happier and your company logistically lighter.
Without the burden of a clogged query queue, you can distribute your resources more strategically. Competitive companies are seeing artificial intelligence as an opportunity to generate leads like never before and to focus on creative work instead.
Businesses might be on the verge of bearing a huge loss if not active in social media marketing with the recent statistics showing more than 2.4 billion active social media users, the likelihood of failing to get any return from your campaign because of not combining artificial intelligence in your social media marketing strategy. AI can assist with prioritization of queries of the customers, whether from trolls or real users, automating frequently asked questions, or tracking information.
Buyers Persona (Customer Profiling)
Customer Profiling (buyers persona) has the ability to collect data relating to your target audience. In one case study, yielded a 171% increase in marketing-generated revenue showing that customer profiling – such as what prospects’ habits are, what motivates them to spend money, what are their common questions – are essential to personalized campaigns. This is something that can help you in building your content pipeline to create social posts, blogs, whitepapers, videos and other content that speaks to each segment of prospects in a relevant and timely manner.
The Advent of Social Artificial Intelligence
Social artificial intelligence is a form of collecting and sifting through customer history, user-generated content, data from social media channels to generate a more meaningful experience. Using a mix of artificial intelligence and buyers persona, helps marketers explore the world of social media marketing and can generate leads like never before. They are able to utilize AI to find images that are relevant to their brand. With over 800 million users logging in and generating massive amounts of data every day, advance deep learning technology is the best way to make that information work in user’s advantage. Similarly, AI should not pose as a potential threat to the jobs of social media marketers, but as John Hagel of Deloitte suggests “the new wave of technology could actually be an exciting opportunity for brands to free up their time for more real, creative work.”
Invest in Artificial Intelligence for Social Media Marketing Now
Without the logistical struggles of collecting and analyzing data, and answering route questions, your company has everything to gain and nothing to lose with artificial intelligence.
Just start off lightly, and double down where you see fit.